As the Bihar elections draw near, political parties are intensifying their strategies to connect with voters across the state. In the age of digital outreach and smart communication, traditional door-to-door campaigning is no longer enough. Instead, well-crafted voter convincing campaigns powered by modern communication tools is becoming the secret weapon behind every successful political move.
Understanding Voter Convincing Campaign
Campaigns aim to engage voters by activating them, winning their trust, captivating their attention, and ultimately securing their support. Voter-convincing campaigns use multiple messaging frameworks, emotion-based messaging, and various communication avenues through engagement. Campaigns aim to be more than just informative but also persuasive, relational, and activating.
Why Bihar Needs Smart Election Campaign Solutions
Bihar has a unique political environment. It is urban and rural, it speaks many languages (Hindi, Maithili, Bhojpuri). And it has constituents who are simultaneously digitally refined and traditional. Therefore, political parties need multi-channel strategies.
Digital engagement tools such as voice call campaigns, IVR systems, missed call services, and SMS alerts are changing the way campaigns are executed. Digital Engagement tools shore up the relationship between candidates and constituents, making it possible to advocate to the most remote places in Bihar through the most efficient and persuasive means.
Top Services That Drive Election Campaigns in Bihar
1. OBD (Outbound Dialer) Voice Call Campaigns
Delivery of pre-recorded voice messages in local dialects from party leaders will facilitate delivery to lakhs of mobile numbers in a matter of hours. Voice messages are effective in gathering support, rallying, and reminding voters of voting dates while sharing important aspects of the manifesto.
2. IVR (Interactive Voice Response)
IVR systems can allow voters to engage with a campaign. The voter can, after listening to the voice message, press 1 to support the campaign, press 2 to speak to a volunteer, or press 3 to register for a rally. All of these tools are more participatory and provide constituents with an opportunity to engage with and ultimately build trust, even if digitally.
3. Missed Call Service
A missed call can be a powerful CTA (Call to Action). It is the softest of touches for registering interest, volunteering, or even requesting information about the Party. There’s no cost involved in making a missed call. Voters can easily register interest or request more information. This naturally builds access and encourages engagement, especially in rural and lower socio-economic areas.
4. Mass SMS and Smart Link SMS
We can send text messages all at once with campaign updates, rally alerts, or manifesto notes. A smart link SMS contains a link that allows the user to add trackable links to content such as videos, posters, or forms.
5. Toll-Free Numbers to Give Voters a Grievance Opportunity
We can show voters they matter by giving them a place to complain (via toll-free numbers) and opening a two-way dialogue instead of another one-way marketing pitch.
The benefits of digital tools to help convince voters
Reach in hours what it would take months to do: All of Bihar instantly in a few hours.
Localized messaging: To communicate in the language of the voter.
Personalized at scale: To deal with different communities and issues separately.
Real-time feedback: We can change our approach based on the response rate of the calls and the engagement of the voters.
Cost-effective: Only costs a fraction of what a traditional rally or media ad would cost to launch a Voice/SMS campaign and that means more campaign impact.
A Real-World Impact
Political parties that utilized voice call campaigns, self-permit surveys through an IVR, and mass SMS tools during the 2020 Bihar assembly elections saw higher voter turnout for their events and improved sentiment from first-time voters. All three tools significantly improved the capacity of the campaign to understand where supporting constituencies were, where weak spots needed to be improved, and where they could start to have a dialogue with undecided voters.
Conclusion
As Bihar waits for another major election, the political parties must find smarter and better ways to get to the electorate. Voter convincing campaigns using technology are setting a new way for election campaigns.
Mishtel Services has a full suite of digital campaign tools for any political and social campaign – voice and SMS campaigns, voice IVR, and analytics, along with other media. Moreover, Mishtel is well established in Bihar. Being local, it understands the region deeply. As a result, it helps political campaigns reach, engage, and win voters—one call, one message, one connection at a time.
This election season, let Mishtel be your voice in Bihar!